The Africa Meetings, Incentives, Conferences, and Exhibitions (MICE) Summit was held in Nairobi, Kenya, on September 10, 2025. The event brought together global leaders, investors, and policymakers to discuss opportunities in business tourism. It aimed to promote Kenya as a destination and support trade and investment across Africa. Officials said the summit is part of Kenya’s plan to develop its MICE industry and contribute to regional economic growth.
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