Ethiopian Adopts Sabre Retail System

Ethiopian Airlines has partnered with Sabre Corporation to adopt the SabreMosaic Airline Retailing system, accelerating its shift to AI-driven pricing and personalized offers. The technology enables the carrier to manage real-time offers, enhance fare flexibility, and expand distribution through modern channels. The move supports Ethiopia’s Vision 2035 strategy to become one of the world’s top 20 airlines by passenger traffic while strengthening competitiveness and boosting ancillary revenue across global markets.